Thank you for using Secrets of Buenos Aires.
Secrets of Buenos Aires is an online service that allows you to create your personal travel guide by using our customizable itineraries, book reservations to interesting sites and enjoy the traveling tips provided by traveling experts.
WHO ARE WE?
The term ‘personal data’ refers to information that relates to you as an identified or identifiable individual.
We collect and process personal data about you with your consent, in order to meet our contractual obligations to others, comply with our obligations under applicable law, protect and exercise our legal rights, where necessary to operate, maintain optimize and improve the Service, carry out our business operations, protect the security of our systems and the privacy of our customers, and otherwise protect or further our legitimate interests. Where we process your personal data based on our legitimate interest, we will only do so where the processing is relevant, adequate and limited to the minimum required in order to achieve the purpose for which the information is collected.
WHAT PERSONAL DATA DO WE COLLECT AND WHY?
CREATING AND MANAGING AN ACCOUNT
You can register to the Service by creating a user account. If you do so, we will ask you for your first and last name and your email address. You can choose not to register, but creating an account will entitle you to certain benefits which non-registered users do not enjoy.
You can also register with your email account, in which case we will ask you for your email address and password.
Once you create a user account, your contact information, itineraries and travel preferences will be stored in your account and you may edit and manage them through your account settings.
You can close your account at any time by sending us an email to email@example.com in which case we will deactivate your account. However, we may retain in our files some information associated with your account and past transactions for purposes of backups, fraud prevention, dispute resolution, investigations, and compliance with legal requirements.
If you subscribe to our newsletters, we will ask you for your name and your email address. We will use your information to send you our newsletters, which contain important information about our Service, such as travelling tips and special offerings. If you reside in the European Economic Area, we will ask for your consent to do this, and we will only send you our newsletters for as long as you continue to consent. You can update your email subscription choices at any time by changing the Service’s privacy settings.
You can unsubscribe from receiving newsletters by following the unsubscribe instructions in any email you receive from us. Please note that even if you unsubscribe from our newsletters, we may still need to contact you with important administrative, privacy and security information related to your account and your use of the Service, without offering you the opportunity to opt out of receiving them.
When you use the Application on a mobile phone or other portable device, we may collect information concerning your location, provided the privacy settings on your portable device allow sharing of such location information with the Application.
We use your location information to show you interesting locations near you and to present you with relevant offerings from third-party suppliers, based on your location and travel itinerary. For example, if you are traveling in Buenos Aires we may present you with an offer to buy tickets for museums from one or more third-party suppliers. You can change the privacy settings on your device or disable the location services in the Application at any time.
BILLING AND PAYMENT
As set out above, the Service may include offerings of products and services which may be of interest to you. These products and services are provided by third-party suppliers and we do not guarantee and are not responsible for the quality, safety or legality of these products or services.
SHARING YOUR ITINERARIES AND TRAVEL PLANS
COOKIES AND TRACKING
When you visit the Service we automatically collect your IP address and information concerning your online activities, such as the device and browser information, the pages you visit and the content you view.
We also use certain tracking technologies such as cookies, web beacons, or third-party analytics tools to obtain such information.
A ‘web beacon’ is a graphic image that often interacts with cookies and is generally used to monitor the behaviour of the Service’s users. Similar to cookies, we use web beacons to monitor your use of and interaction with the Service and to enhance and personalize your user experience.
We use ‘Google Analytics’ and other business analytics service providers to provide us with analytics concerning the Service and user behaviour. These service providers may collect your usage information, IP address, browser information, device type, and similar personal data with respect the various browsers and devices you use to access and use the Service.
WHAT DO WE DO WITH PERSONAL DATA?
We use personal data for the following purposes:
In general, providing, operating, maintaining, supporting, hosting, enhancing and improving the Service and your user experience
Creating and maintaining your user account and travel itineraries
Providing customer support
Providing you with information, through our newsletters or through other means of electronic communications, in connection with your use of the Service including general Service information, transaction confirmations concerning services or products you purchased from third-party suppliers, notices relating to administrative, security or privacy issues, updates concerning new features and functionalities, special offerings etc.
Facilitating transactions you engaged with third-party suppliers through the Application, including transferring your billing and payment information to such third-party suppliers
Tracking, measuring and analysing your use of the Service for the purpose of improving the service and personalizing and customizing your use experience
Targeting and presenting you with content and third-party products and services that may be of interest to you
Complying with legal obligations, court orders or other legal process and instructions of competent authorities
We do not use the information you provide to make any automated decisions that might affect you.
WITH WHOM DO WE SHARE PERSONAL DATA?
With your explicit consent
As may be required by law or to comply with a court order or other legal process
In connection with a corporate transaction, such as merger, acquisition, asset sale or a similar event
With third parties (service users and non-users) to the extent that you have elected to share your itineraries and travel plans through the use of a third party application (such as Facebook or WhatsApp)
With third party suppliers, for the purpose of presenting you with products and services that may be of interest to you
With our third-party vendors, consultants, advisors and other service providers that are working on our behalf or provide services to us and need to collect, access, store and/or process personal data for the sole purpose of providing us with specific services related to the Service or use of the Service, such as our hosting provider and our marketing services provider
In an aggregated and anonymized form that will not identify you
HOW LONG DO WE KEEP PERSONAL DATA FOR?
We keep your personal data for no longer than is necessary for fulfilling the processing purposes set out in this policy.
We have different retention policies for different types of personal data. The retention period is dictated by certain factors, such as the type of personal data, the purpose for which the data was collected, the legal basis permitting us to collect and store it, statutory requirements, industry guidelines, our legitimate interests in providing the Services or protecting our legal rights etc.
We constantly asses the storage periods in order to ensure that we do not keep your personal data more than is absolutely necessary for processing purposes. When we no longer have a legitimate reason or legal requirement to process your personal data, we will delete it or store it in an anonymized and aggregated manner that no longer identifies you.
In addition, if you have an account with us, we will keep your personal data for as long as you have an account.
YOUR RIGHTS OVER PERSONAL DATA
By law, you can ask us what personal data we hold about you, and you can also ask us to correct it if it is inaccurate. You can also ask for it to be erased and you can ask for us to give you a copy of the information. Under certain circumstances, you also have a right to object to the collection or processing of your personal data.
Where processing of personal data is based on your consent, you have the right to withdraw consent at any time for future processing.
If you have a complaint about our use of your personal data, you have a right to lodge a complaint with an applicable data protection authority.
If you wish to access, correct, erase or object to the collection or processing of your personal data held by us, or make other inquiries in this respect, please contact our data protection officer at firstname.lastname@example.org.
Our address is Bolivar 1743, C1141, Capital Federal Buenos Aires. You can contact us by post at the above address, by email at email@example.com.
CONNECTIONS AND LINKS TO OTHER SERVICES AND APPLICATIONS
We maintain data security procedures and systems that are designed to ensure the integrity and confidentiality of your personal data. However, you acknowledge that transmission or storage of data over the Internet is not guaranteed to be 100% secure. Accordingly, we cannot and do not guarantee absolute security of your personal data.
CHANGES TO THIS POLICY